Stop losing the estimates you already paid for.
10X Estimates helps home-service contractors respond faster, follow every estimate, recover old opportunities, and turn more of the work already sitting in their pipeline into signed jobs.
Built for estimate-driven home-service companies.
- Call / Lead
- Appointment
- Estimate
- Follow-Up
- Signed Job
Common leakage points
- Missed call
- Slow response
- Open estimate
- No follow-up
- Old lead
More leads won't fix a leaking sales process.
Contractors already spend money and time creating opportunities. The leak happens after the phone rings, the form comes in, or the estimate gets sent.
- Missed calls
- Slow lead response
- Appointments that go cold
- Estimates followed once and forgotten
- Old leads sitting untouched
- Completed jobs never turned into reviews or referrals
The opportunity was already there. It just stopped being worked.
Built by a contractor. Not a marketing agency.
Alex DeLuca · Contractor. Operator. Coach.
Alex operates in the home-service industry through AA Home Solutions in South Florida, working around roofing, impact windows, doors, home improvement.
He built 10X Estimates around problems contractors deal with every day: the phone rings while the team is busy, leads come in while everyone is working, an estimate gets sent, the prospect says "let me think about it," the rep moves to the next appointment, and the follow-up becomes inconsistent.
The system exists so the sales team can focus on closing while the follow-up process keeps moving.
Alex DeLuca
Contractor · Operator · Coach
The 10X System
One operating system for what happens between the first opportunity and the signed job.
- 01CaptureEvery call and lead is captured.
- 02BookProspects are responded to, qualified, followed up with, and scheduled.
- 03ConvertOpen estimates are followed consistently until they sign or are genuinely lost.
- 04CompoundReviews, reactivation, repeat business, referrals, and reporting increase the value of the customer database over time.
The estimate isn't dead just because they didn't sign today.
Every estimate gets followed.
The Estimate Follow-Up Engine keeps open quotes from disappearing after the first conversation.
Example follow-up cadence
- 1Day 1
- 2Day 3
- 3Day 7
- 4Day 14
- 5Day 30
Example cadence. Timing and messaging can be configured around your business.
Your sales team should close. The system should remember.
Consistent follow-up keeps moving. When a prospect responds, the opportunity goes back to the sales team so a human can close the job.
Don't lose the job before the estimate even happens.
The front end of your pipeline is where the first opportunities slip away. These systems capture and book them.
Your next job may already be in your database.
Old leads, unsold estimates, no-decision prospects, and past customers often sit untouched long after the original conversation. 10X Estimates gives those opportunities a structured way back into the sales process.
Turn Your Old Database Back Into Jobs
Sitting untouched
- Old leads
- Unsold estimates
- No decision
- Past customers
The system shouldn't stop when the job is done.
After the signed job, the Compound stage turns completed work into reviews, repeat business, referrals, and visibility.
Review Engine
Creates a repeatable review-request and follow-up process after completed jobs.
Learn moreRepeat & Referral
Uses lifecycle follow-up, seasonal outreach, and referral requests to keep previous customers engaged.
Reporting Layer
Provides visibility into the parts of the customer journey that the final system actually tracks.
Let's do the math.
The point isn't to guess what another lead might be worth. Start with the estimates you're already writing.
If your close rate moved by this amount
$30,000
in additional signed value
Illustrative math only. Actual results depend on lead quality, pricing, sales process, market conditions, and execution.
Built for estimate-driven home service companies.
- Roofing
- HVAC
- Windows & Doors
- Plumbing
- Electrical
- Remodeling
- Solar
- Garage Doors
You don't need another CRM to log into.
10X Estimates is built around what should happen after an opportunity enters the business. Software storage is not the same as an operating follow-up system.
Another CRM
- Stores contacts
- Shows pipeline stages
- Depends on the team remembering what to do next
- Can become another place information sits
10X Estimates
- Capture the opportunity
- Keep follow-up moving
- Bring engaged prospects back to the team
- Keep open estimates visible
- Reactivate old opportunities
- Create a repeatable customer follow-up process
A pipeline tells you where the deal is.
A system keeps it moving.
Where is your revenue leaking?
The Revenue Leak Audit looks at what happens between your first inquiry, the estimate, the follow-up, and the signed job. It is designed to identify gaps across:
- Missed calls
- Lead response
- Appointment follow-up
- Estimate follow-up
- Old database
- Reviews
- Repeat / referral follow-up
Bring your numbers. We'll look at the gaps.
Questions contractors ask.
You're already creating the opportunities.
Now make sure they don't disappear between the first call and the signed job.